Ihave been sharing effective follow-up techniques for over a decade and for some reason, a lot of people are still using the subject line, 'just following up'. And it makes my blood boil.

Almost nothing will guarantee your lack of success in sales more than using a lazy, half-assed approach to following up with prospects. It literally blows my mind that salespeople think these approaches actually work or even worth anyone's time.

One of the 30 follow-up techniques I included in The Follow-Up Black Book is leveraging video communication with prospects via text message and email. The results I've been able to generate for myself, my team and my clients have been significant to say the least.

One of the quickest, easiest and cheapest ways to increase your email engagement and open rates is to use video-based tools like Vidyard or BombBomb.

It's no secret that the world is noisier than ever. Your ability to use creative, engaging and entertaining methods to cut through the noise and get your buyer's attention will dictate the level of success you experience as a sales professional.

This applies to every industry, market, product, service and every salesperson responsible for generating revenue. 

I'd encourage you to check out The Sales Academy, it's the place for sales professionals who are committed to increasing their sales, earning more money and having more fun in their sales career.