August 22, 2022
Personal branding 101 for salespeople
Personal branding is a hot topic for salespeople these days. There are dozens of reasons why you should have attention on building your personal brand.
I've spent the better half of the last decade working hard to establish and grow my personal brand. It's been a lot of work but it has been extremely rewarding. Growing an audience and a following has allowed me to quickly build several businesses, generate leads and build credibility online with thousands of people.
It's also worth noting that having a personal brand has paid off - literally.
Here's why you should be building your personal brand.
You'll have an audience. Having an audience is one of the most valuable things that you can have in sales or in business.
You'll make more money. Statistics show that over 70% of buyers claim that social media influenced them to make a decision. You can leverage the power of the internet - regardless of what you sell - to generate more opportunities.
You'll have better career opportunities. If you're competing for a position at a company with someone who doesn't have a personal brand or audience to bring to the table, you're much more likely to get the job.
So, how do you build a personal brand?
There's no shortage of resources or places to go to learn about branding. But, you don't have to overwhelm yourself with information overload. You can keep it simple.
Ask yourself: what are the three things you want people to automatically know about you and your brand when they see your face, logo or social profile?
Take Nike for example. When you think about Nike as a brand, you expect to see athletes, sports products and people engaged in some type of sports activity. That's it. You don't see Nike dipping their toes into nutrition or creating advertising content with food because it doesn't fit their brand.
When I began branding myself, I thought of the 3 things that I wanted people to expect of me, my content and my brand.
1. Sales. I want people to immediately and automatically know that I'm an expert in sales and someone that you can follow (and trust) for information, tips and advice when it comes to sales.
2. Young, fresh & unique. I want my audience to expect that the content and information I publish isn't some old, regurgitated version of something they have heard before. I also want people who engage with my content to know that what they're hearing is unique and that my approach is relevant.
3. Entertaining. I try to create and publish content that is funny, inspirational, vulnerable and relatable. Although I don't always hit the mark, I care enough about my audience to deliver something engaging.
Having this in mind helps me choose what type of content to publish online. If my piece of content checks all three of those boxes, it's probably a good post for my audience. I've followed this approach for a long time and the results have been fantastic.
If you use this approach, post frequently and consistently and you'll build your personal brand and an audience, too.
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Written by Jordan Stupar