In the high-pressure world of sales, the focus is often on "now money" — the deals that close today, the commissions that hit your account immediately.
While securing immediate wins is crucial, there's an untapped potential in investing time into "later money" activities.
Understanding Now Money
Most sales professionals are familiar with the concept of "now money." It's all about immediate gratification: making calls, closing deals, and earning commissions. This approach drives your daily activities, ensuring you meet your targets and enjoy financial rewards quickly.
The Concept of Later Money"
Later money," on the other hand, involves dedicating small portions of your day to building long-term assets that will pay off in the future. Here are some effective strategies:
1. Create Valuable Content:
Write 100 Blog Posts: These aren’t just for SEO but serve as a rich library of content. Use them to engage and educate potential clients throughout the sales process. Sending a relevant blog post can keep prospects warm and informed.
2. Build Your Social Media Presence:
Engage with Your Audience: Share insights, success stories, and industry news. This builds your authority and keeps you top-of-mind.
3. Develop Lead Generation Tools:
Landing Pages and Websites: Create platforms where prospects can learn more about your offerings and easily convert into leads. These tools work around the clock, capturing interest and generating inquiries.
Why Invest in Later Money?
Spending just a little time each day on these activities creates a self-sustaining "sales machine." While you might not see immediate returns, the long-term benefits include:
Sustained Lead Generation: Consistent new leads without constant effort.
Increased Authority: Being seen as an expert in your field.
Enhanced Customer Engagement: Providing value at every stage of the buyer's journey.
Balancing Now and Later Money
The key is balance. Allocate a small, consistent portion of your daily schedule to later money activities. This approach ensures you continue to hit your immediate sales goals while building a foundation for future success.In conclusion, while chasing now money keeps the lights on, investing in later money builds a brighter future. Start integrating these strategies today and watch your sales machine flourish over time.
About Stupar Enterprises
Stupar Enterprises is dedicated to helping sales professionals and organizations elevate their sales game. With over 20 years of experience, we offer training, consulting, and resources to help you succeed in the competitive world of sales.
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